Superdry is a UK brand with a very British Americana style with Japanese inspired graphics. This project focuses on understanding and exploring its style along with a potential but hypothetical collaboration with Travis Scott's album Astroworld.
Brand Marketing
Campaign Innovation constantly creates new and exciting ways to deliver brilliant customer experiences across all of their Channels, whether it be outstanding events or digital advances that support the global marketing strategy and help to keep Superdry ahead of their competitors.
Their Marketing Communications team handles PR, blogging and social channels for the brand, working with journalists, bloggers an influencers to support the communication of all brand messages with our target audiences.
STARGAZING
STARGAZING
STARGAZING
STARGAZING
STARGAZING
BUTTERFLY EFFECT
The design consists of panels on the shoulders, back and sleeves. The back has a print.
Photographed by Neeharika Prakash